Cathy Zhang

MD, CM, CCFP
MD Consultants

Medical Advisor/Director in Digital Health, Innovation & Entrepreneurship.

Faculty of Medicine at University of Toronto.

Medical Doctor and Master of Surgery (MD,CM) from McGill University.

 


All Sessions by Cathy Zhang

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Day 1: Jan 26, 2021

11:30 am

11:30 am

PANEL DISCUSSION: ELEVATING CUSTOMER SATISFACTION

Identifying What Physicians Need from Your Marketing Efforts in Today’s Virtual Landscape

With the increasing popularity of telehealth, HCP’s needs from marketing interactions are changing quickly. Improve your HCP customer experience by bolstering your understanding of what healthcare providers need from your marketing interactions with them. In this exclusive Q&A interview series, you will collect insights directly from HCPs on:

  • How pharma marketing can better support HCPs in these uncertain times
  • Which types of materials HCPs are finding most useful now
  • What channels physicians prefer for marketing/sales communications, and why
  • How marketers can provide additional value to telehealth conversations
  • What will HCP expectations be going forward, post Covid-19

Take away insights from HCPs about what they currently need most from your digital marketing efforts.

Day 2: Jan 27, 2021