Deepak Tomer

Senior Digital Marketing & Analytics Consultant

Deepak Tomer has over fourteen years of experience in delivering engaging, multichannel marketing campaigns that address the needs of customers at each stage of the decision cycle in the medtech, pharmaceutical, IT, and healthcare industries.

Deepak believes strongly in continued improvement of the customer experience improvement, incorporating educational content within marketing strategies to guide the customer throughout the buying journey, helping them make an informed decision. His strong suits are designing and implementing marketing automation models, innovative customer engagement strategies, multi-channel marketing and amazing ROI, data & analytics. He is a master of email marketing capabilities, pragmatic demand and account-based marketing, lead nurturing, SEO, digital media advertising, paid advertising, content marketing, and MQL/SQL conversion rate optimization.

Deepak loves to visualize and analyse data and analytics. His data-backed approach helps company leadership to utilize data to make better business decisions and understand customer behaviour. He has successfully implemented account-based marketing, omnichannel marketing, business analytics, predictive analytics, customer journey models, and KPI models to establish best practices and define ideal customer behaviour to achieve marketing goals.


All Sessions by Deepak Tomer

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Day 1: Sep 14, 2022

3:20 pm

3:20 pm

SPOTLIGHT PRESENTATION

Remaining Relevant and Connected to HCPs in the Digital-First Era

Connecting with HCPs is vital to the work of pharmaceutical marketers. Revamp your HCP engagement with a tried-and-tested strategy. Master the success factors to:

  • Employing a feedback system to determine what your HCPs find engaging and then compare how this aligns with your brand strategy
  • Delivering real-time digital connectivity with your HCPs by maintaining tabs on engagement trends
  • Implementing feedback models that will enable precise HCP segmentation to broaden your customer reach

Day 2: Sep 15, 2022