Chris Etheridge

Chris Etheridge

Vice President of Business Development

Chris Etheridge is the Vice President of Business Development at The Rounds, Canada’s leading collaboration network for physicians and healthcare professionals. In this role, Chris leads a team of sales professionals and project managers who facilitate digital engagements between the pharmaceutical industry and healthcare professionals.

With an educational foundation in the arts, IT and business, combined with twenty years of experience in Canada and the US, Chris has become a trusted advisor within the life science industry and has a keen eye for strategic partnerships.

Chris has held strategic leadership roles at MDBriefcase, Novartis, Ferring Pharmaceuticals, and GlaxoSmithKline.

All Sessions by Chris Etheridge

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Day 1: Sep 14, 2022

Day 2: Sep 15, 2022

10:30 am

10:30 am


Formulating and Disseminating Targeted, Value-Added Content to HCPs

There are many important aspects of a successful working relationship between pharma and HCPs. But consistently delivering timely, targeted, value-added content in a format that is convenient for your target audience is key. Reinvent your content strategy with material that is relevant to HCPs and their patients. Create a roadmap to:

  • Utilize data analysis to enrich your customer knowledge and produce pertinent content
  • Track the impact of your marketing efforts to improve communications while avoiding message fatigue
  • Determine the right channel and platform for different audiences and content