Bryan Cohen

Innovation Fellow, Digital Platform Lead (Promotional Operations)


All Sessions by Bryan Cohen

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Day 1: Feb 26, 2020

Day 2: Feb 27, 2020

12:00 pm

12:00 pm

Case Study:

Pharma & The Social Media Landscape – How to position your organization for maximum success

Social media has changed the way people interact and receive information – HCPs and patients, alike, turn to social media as both publishers and consumers of content. Engage in conversations across every therapeutic area to proactively be part of that conversation. Source practical tips to:
·      Become the trusted authoritative voice that can reach out, engage, inform, and mobilize target audiences
·      Even in a highly regulated environment, coupled with the need to monitor for adverse events, you can still leverage the social media landscape to achieve your marketing communication goals
·      Through an understanding of how platforms such as Facebook, Twitter, Instagram, and LinkedIn work within the pharma landscape, you can position your organization and brands for maximum success.
·      How to maximize the opportunities as per ASC in social media advertising
Position your organization for maximum success in the social media landscape