Alexandra Kondo has extensive experience in both primary and secondary data studies and over 25 years of pharmaceutical experience, including drug launch, licensing, global marketing, and sales strategies with many of the world’s leading pharmaceutical, medical device, and consumer products companies.
Throughout her extensive career at IQVIA, Alexandra has pioneered integrated research solutions across most therapeutic areas and geographies. She brings a global perspective honed with country-level understanding critical for local implementation. In collaboration with local principals, Alexandra maintains a specific interest in the Canadian market, where she helps to drive innovative research solutions powered with advanced analytics and real world data. With an in-depth focus on the needs of pharmaceutical businesses, Alexandra has become established as a subject matter expert regarding the benefits of integrating primary research methodologies and available secondary information assets to illuminate deeper customer insights.
Further, Alexandra has helped to strategically develop IQVIA’s unique competitive advantage around AI/ML enhanced primary market research, stratified sampling, and primary research methodologies that leverage secondary data first for robust actionable insights.
Day 1: Feb 26, 2020
Unlocking Customer Insights that Drive Precision: Redefining primary research approaches with real-world data and advanced analytics
Go beyond knowing what your customers are doing to gain insight into why they act as they do. Despite mountains of data available, gaining meaningful insight in today’s complex markets demands a fresh approach; one that moves beyond traditional market research and secondary information. Primary Intelligence integrates real world data with primary market research and applies advanced analytics to deliver deeper insights and enable you to predict, assess and track customer behaviour. This session will present examples and case studies to show how Primary Intelligence can help you understand you brand’s true impact and better know your customers.
Day 2: Feb 27, 2020